LEAD: Social Media Marketing introduces students to the importance of social media platforms in marketing and advertising today. Students will put together their own social media campaigns and submit a business proposal for how they plan to execute their campaign across all platforms.
Get a Behind-the-Scenes Look at What Drives Social Media
Starting from week one, students will take a close look at the forces that drive social media engagement—which kinds of campaigns work most effectively and at what level—as well as the roles and stages involved in social media marketing. From analytics to creative copy to ad management, students will gain a knowledge of how content is distributed and managed in a business context.
Improve Your Business Skills & Further Your Reach
Students are encouraged to bring their own small business ideas and extracurricular memberships into the class. As they collaborate with others on campaign strategies, do independent market research, and utilize the metrics behind social media, they will discover solutions to expand the virtual presence of any small enterprise.
Learn From an Industry Professional
Jonah Koh studied Psychology and Business at UC Irvine and has worked in Social Media Marketing for the past five years. He has worked with a multitude of clients ranging from small start-ups to well-established brands, and manages over $1,000,000 in advertising budgets every year.
Students will take away:
An understanding of key marketing concepts and terminology
Proficiency with Facebook Ads Manager
Experience developing a campaign strategy and presenting it to an audience
Team project presentation on market research and social media strategy
An official certificate of completion
June 13 – August 1, 2023 • Grades 9-12
Social Media Marketing
Learn How to Use Social Media to Boost Your Business
Learn about Content Creation and Dynamic Advertising // Build a Social Media Campaign // Gain Experience in E-Commerce and Analytics