Measuring Demonstrated Interest: How Interested Are You in Attending Our College?

 
Young man looking at college map

Measuring Demonstrated Interest: How Interested Are You in Attending Our College?

The college admissions process is a daunting journey for high school students seeking to continue their education at esteemed institutions. Among the plethora of factors that influence the admission decision, one aspect that has garnered increasing attention in recent years is "demonstrated interest." Demonstrated interest refers to a student's level of engagement and enthusiasm for a particular college or university. 

In this article, we will explore how colleges measure demonstrated interest, analyze the Common Data Set of various institutions, and provide valuable insights on how students can effectively demonstrate their interest to increase their chances of admission.

Understanding Demonstrated Interest

Colleges strive to build a dynamic and vibrant student body that is genuinely invested in the institution's values, culture, and academic offerings. Demonstrated interest helps admissions officers identify applicants who are more likely to enroll if accepted, which, in turn, impacts their yield rate—the percentage of admitted students who choose to attend the college

Common Data Set Ratings

The Common Data Set (CDS) is a standardized reporting tool that colleges and universities use to share data on various aspects of their institutions, including admissions criteria. Demonstrated interest is rated on a four-point scale: "Very Important," "Important," "Considered,” and "Not Considered."

While many colleges that rate demonstrated interest as “Very Important” or “Important” are smaller private colleges tend to be more concerned about their “yield,” or the percentage of accepted students who decide to enroll,  some large public and private universities look at an applicant’s demonstrated interest as well. There are also colleges with specialized fields of study (e.g., architecture, engineering, or even more specifically naval engineering) that want to make sure that the applicant has a clear understanding of the college’s mission.

Scroll to the bottom of this article to view the lists of colleges and universities that rate demonstrated interest as “Very Important,” “Important,” or “Considered.”

Demonstrating Interest: Strategies for Students

Now that we have a clear understanding of the significance of demonstrated interest, let's explore some effective ways students can showcase their enthusiasm to prospective colleges:

1. Campus Visits: Whenever possible, arrange a campus visit to experience the college atmosphere firsthand. Attend information sessions, take campus tours, and engage with current students.

2. Information Sessions and College Fairs: Attend college fairs in your area and participate in information sessions conducted by college representatives. Engage in meaningful conversations and ask thoughtful questions.

3. Contacting Admissions: Reach out to the admissions office with any questions you may have. Ensure your emails are professional and respectful.

4. Overnight Visits: Some colleges offer overnight visit programs for prospective students. Consider participating in these programs to gain deeper insights into the campus culture.

5. Interviews: If the college offers interviews, take advantage of the opportunity. Be prepared to discuss your academic interests, extracurricular activities, and why you believe the college is a good fit for you. 

6. Alumni Interviews: If available, participate in alumni interviews to connect with graduates and learn more about the college's impact on their lives.

7. Request Information: Request information from colleges by joining the mailing list on the college website. Open and read email messages that you receive from colleges, and click on links in the email messages to learn more about the colleges. Some colleges track your interest by tracking your engagement with information that they send to you electronically.

8. Social Media Engagement: Follow the college's social media accounts and engage with their posts in a positive and respectful manner.

9. Demonstrated Interest Essays: Many colleges allow you to submit "demonstrated interest" essays as part of your application, asking why you are interested in attending the college. Use this opportunity to highlight specific aspects of the college that appeal to you–simply, why is this college a good fit for you?

10. Early Decision/Early Action: Applying through early decision or early action demonstrates a higher level of interest in a particular institution. As early decision is binding (you can apply to only one institution and must enroll if accepted by that institution), you should apply under early decision if you are absolutely sure that you will attend that institution.

Final Thoughts

In the competitive landscape of college admissions, demonstrated interest has emerged as a factor that can set applicants apart. While not every college emphasizes this aspect equally, students should be aware of its significance when applying to their dream institutions. By adopting thoughtful and genuine strategies to showcase their enthusiasm, students can effectively demonstrate interest and enhance their chances of being accepted into the college of their dreams. Remember, it's not just about impressing the admissions committee; it's about finding a college that aligns with your passions, aspirations, and goals for the future.


Colleges Rating Demonstrated Interest as "Very Important":

  • American University

  • Cooper Union

  • Dickinson College

  • Franklin W. Olin College of Engineering

  • Ithaca College

  • Quinnipiac University

  • Syracuse University

  • Thomas Aquinas College

  • United States Air Force Academy

  • United States Naval Academy

  • Wabash College

  • Webb Institute


Colleges Rating Demonstrated Interest as "Important" or “Considered”:

  • Allegheny College

  • Auburn University

  • Bates College

  • Bentley University

  • Butler University

  • California Baptist University

  • College of Wooster

  • Denison University

  • DePaul University

  • Eckerd College

  • Florida Institute of Technology

  • Kenyon College

  • Lehigh University

  • Loyola University Chicago

  • Michigan State University

  • Pratt Institute

  • Reed College

  • Rensselaer Polytechnic Institute

  • Roanoke College

  • Roger Williams University

  • Seattle University

  • Seton Hall University

  • Skidmore College

  • Soka University of America

  • Susquehanna University

  • Trinity College

  • United States Merchant Marine Academy

  • United States Military Academy

  • University of Arizona

  • University of Massachusetts Amherst

  • Wheaton College (MA)


Elite Prep has helped thousands of high school seniors apply to the University of California and other selective colleges and universities. Contact an Elite Prep branch office to speak with one of our experienced counselors about how we can help you get into your dream school.